| ISPN | 978-977-337-339-6 |
| Author | Ms. Nihal Abdel-Rahman Tawfik |
Provides an integrated guide to how to prepare a marketing plan in a simplified way to study the product/service market. Includes a position analysis of strengths, opportunities, threats, weaknesses, goal building, marketing strategy and programs. It also includes the means and methods of implementing the plan, monitoring and evaluating performance, analysis of sales and its relationship to advertising and advertising to promote in the light of market data.
