Leadership Development Program

Traditionally, companies invest in equipping high-potential internal callipers to take senior positions in short and medium terms. Eventually, new skills and capabilities have evolved to think of quality leadership. It is also clear that growth and development as a leader is a personal journey and requires an individualized approach. A quality leader development program needs to be flexible to meet personal needs where they are and to provide blended support all over the journey. Our Leadership development program will tackle standard qualities for leadership, focusing on filling individual evolved skills and capabilities gap, using blended techniques for assuring high learning curve and being an effective companion along the journey. Standard leadership qualities must consider the following pillars.

Module 1: Leadership for High Performance

Replicate on the Relationship between high business performance and effective leadership

Module 2: The Role of the Leader: Visionary and Engager

Learn about sighting vision and engagement as two core activities of leaders.

Module 3: The Job of the Leader: Taking and Connecting Decisions

Learn about decision-making and connections as two core activities of leaders.

Module 4: Influential and Powerful Leader

Explore the significance of power and influence within leadership.

Module 5: Building and Leading Teams for Powerful Performance

Explore the functions and dynamics of How to build and manage teams in addition to methods for reaching outstanding performance

Module 6: New Strategies, Tactics and Models for Leading Change

how leaders can drive change, tackle resistance and motivate others for change.

Module 7: Mastering Life Skills and Work / Life Balance.

Explore strategies to manage stress and balance between work and life.

Module 8: Simulating your Decisions of Business Performance

Establish alignment between your personal purpose and the purpose of your organization.

Module 9: Crisis Prevention and Management

Have the Eagle eye on risk factors and if bad things happen how will you manage effectively consequences and take adequate corrective actions.

Module 10: Delegation and Building Successors

identify criteria for delegation, whom to select, when to delegate and how to build your successor for business sustainability.

Module 11: Personal Branding

Learn techniques for exposure and engagement with industry professionals and society.

Module 12: Coaching and Mentoring

Understand the importance of coaching and Training for your team member, why it is your main role as a leader and what are the well-known techniques and methods for doing so?

Module 13: Forecasting and Strategic Thinking

Practice Recent Forecasting Tools and new Strategic Thinking Techniques.

Entrepreneurs Development Program

Entrepreneurship exists all over the world. Variety of products and services we use nowadays that were a result of entrepreneurs. Fresh businessmen may start with a dream to shine (an invention or a solution) and they always start with the enthusiasm to bring it to reality. However, if entrepreneurs don’t have the necessary competencies and capabilities to take off and establish their own projects, they may face hard times. It is essential as entrepreneur to understand that he or she with take up the challenges that come with new enterprise formation, operation and development.  Through our Entrepreneurship Development Program, PMEC will provide you with state of the art blend of Skills Development, Business Simulations, Success/Failures Stories, Advisory and Even engagement with Legal, Financial, Marketing Partners. It is not just a development program; it is a complete solution for putting you into action and supports your entrepreneurial journey. Our Entrepreneurship Development Program will tackle standard qualities for Entrepreneurs, focusing on filling individual evolved skills and capabilities gap, using blended techniques for assuring high learning curve and being an effective companion along the journey. Standard Entrepreneurial  qualities must consider the following pillars.

Module 1: Introduction to Entrepreneurship 

- Definition of Entrepreneurship and Types of Entrepreneurs 

- Advantages and Disadvantages of Being an Entrepreneur

- Important Skills for Entrepreneurs

- Entrepreneur’s Checklist for accomplishments

- Entrepreneurship – Creativity and business Ideas

- Launching new ventures

- Opportunities and thinking big

Module 2: Recognizing and Exploiting Opportunity

- Conducting Internal and External Analyses

- Determining the Feasibility of the Concept

- Vision, Mission, and Values

- New project goal setting

- Selecting a Strategy

- Business plans and profitability

- Understanding and studying Competitors

- Importance of Strategic Planning in business set-up

- Applying Innovation to Creative thinking

- Establishing a strong foundation through networking

Module 3: Entrepreneurial Business Types and Mind-Sets 

- Overview of Franchising and Their Advantages and Disadvantages

- Overview of Buyouts & Their Advantages and Disadvantages

- Overview of Family Businesses and Their Advantages and Disadvantages

- Developing optimistic thinking

- Taking up Initiatives

- Understanding Drive and Persistence

- Resilience during challenges and failures

- Establishing Standard Operating Procedures (SOP)

Module 4: The Business Formation

- Purpose of the Business 

- Components of the Business Plan 

- Setting up Business Infrastructure

- Information Technology and its proper use

- Taking advantage of Technology

- Legal, Compliance and HR Roles

- Business location and target market

Module 5: The Must have skills

- Leadership and Managerial skills

- Negotiation Skills

- Personal Branding Skills

- Critical and Creative Thinking Skills

- Project and People Management Skills

- Time and Stress Management 

- Creative Problem Solving

Module 6: Marketing Master Class

- Marketing Plans and Sales Strategies

- Location and Pricing Strategies

- Principles of promotion and selling

- Building an efficient sales force

- Branding and Imaging

- Projections and Forecasting

- Market research and analysis

Module 7: Financial Master Class

- Finance and Budgeting Skills

- Cost and profit estimation and analysis

- Calculations of Returns on Investment

- Credit and cash-flow Management

- Analysing and Generating Finances

- Fixed and Variable expenses

- Understanding the break-even point

- Auditing and analysing financial reports

- Record Keeping and data storage

Module 8: Business Performance Management

- Business Evaluation and setting KPIs

- Business and Personal target approach

- Presentation of Reports

- Business Profits and Expansion

- Learning from failures and building on success

- Challenges of Entrepreneurship Development

- Visionary leadership

Module 9: Engagement 

- Meet our Finance Partners 

- Meet our Successful Entrepreneurs

- Meet our Marketing Partners

- Meet our Business Intelligence Partners

Module 10: Simulate your Business Success and Failures

- Simulate How your Decisions will affect your business success and sustainability 

- Understand the cause and effect of wrong decisions

- Crisis management and corrective measures

- Risk taking and Assessment 

Marketeer Development Program

Marketeers nowaday facings dramatic change in business models, Trends, Innovative solutions, evolved opportunities, and market dynamics.  they face the Pandemic and global economic disturbance that forced a new normal to evolve. people are more adapted to remote connectivity and work. Healthcare and pharmaceutical gained historical profits. logistics and supply chains are stressed out with breakthroughs in techniques and models. required talents and skills differ than before. many jobs will vanish by 2030 and many more evolve. overall, it is so important to swiftly cope with the transformation era we face. From Digital Marketing Strategists, Marketing Leaders, eCommerce teams to the CMO, the marketing function is navigating a period of exponential change. Marketers need new insights to support their brands, new tools to lead with purpose in an ever-changing landscape, and new perspectives to serve their clients more effectively. This Development Program for Marketeers focuses on  giving you the opportunity to obtain the required transformational skills and competencies for high marketing performance. Our Marketeer Development Program will tackle standard qualities for Marketeers, focusing on filling individual evolved skills and capabilities gap, using blended techniques for assuring high learning curve and being an effective companion along the journey. Standard Marketeers qualities must consider the following pillars.

Module 1: Marketing Strategies and Planning 

- The Marketing Mix

- Strategic Positioning

- Situational Analyses

- Customer Segmentation

- Pricing Strategy

- Product Lifecycle Management

- Market Development Strategies

Module 2: The Customer

- Market Segmentation

- Customer Personas

- Customer Personality Types

- Understanding Value: How it is created and how it moves

- Key Account Management

- Dealing with Organisations

- Behavioural Psychology: Why customers do what they do?

Module 3: Customer Focused Management - Value Creation and Capture Strategies for the Digital Age

- The Vision and Mission of a Customer Focused Organisation

- Case Study:  Benchmarking World - Class Customer Service Companies

- Supervising the Four Personality Styles

- Practical Exercise: Determining your Management Style

- Dealing with Customers as Individuals

- Coaching and Mentoring Techniques

- The Impact of Stress on Individual and Team Performance

- Using Social Media to Engage with Customers

Module 4: Strategic Community Relations - Developing Successful Community Partnerships for Better Business

- Understanding the Communities you Operate In

- Managing Communities’ Expectations

- Defining the Corporate Community Involvement Mission

- Assessing Impacts and Pre-empting Risks

- Integrating Community Involvement into the Business

- Reputation Management

- Capacity Building

- Practical Steps for Community Engagement

- Overview of Different Types of Community Programmes (community-driven projects, corporate giving, social contribution projects, etc.)

- Reporting Corporate Community Programmes

Module 5: Endorsed Service Quality and Excellence - Beyond Customer Service

- Quality is in the Eye of the Payer

- The Pursuit of Value, What is it (really)? How do we create it?

- Inside the Mind of the Customer – Truth and Lies

- Inside the Mind of the Customer – The Irrational Purchaser

- Behavioural Economics – Why (almost) everything you knew about buying and selling is wrong?

- Inside the Mind of the Customer – Why “Do nothing” is such a powerful driver?

- Inside the Mind of the Customer – The Values “Iceberg”

Module 6: Market and Competitive Intelligence Master Class

- Benefits of Market and Competitor Intelligence

- Types of Market Intelligence

- Types of Competitor Intelligence

- Benchmarking the Competition  

- Converting Data into Market Intelligence

- Data Analysis to Identify Trends

- Intelligence capture systems

- How to Use Market Intelligence to Innovate More Effectively

Module 7: Client Management Strategies for Retention & Growth

- The True Cost of Client Churn

- How to become a Client-Focused Organisation?

- How to Understand and Use the Client Portfolio?

- How to Create Genuine, Compelling and Lasting Value for Clients?

- The Psychology of Influence and Persuasion and How to be authoritative

- World-Class Communication Skills

- Using Social Media to Dialogue with Clients

- Implementing a Kaizen System for Continuous Improvement

Module 8: Product Management Frameworks

- Product management framework

- Product manager’s role

- Success factors in product management

- Identifying and managing stakeholder expectations

- Innovation frameworks

- Reporting framework

- Product portfolios and product roadmaps

- Opportunity costs in product channels

Module 9: Researching and Planning

- Forecasting sales volumes and revenues

- Developing financials for the business case

- Recognizing customer needs and product requirements

- Value engineering products to the market price points

- Developing pricing strategies

- Discounting options

- Developing the scope of a new product or service

- The new product launch playbook

Module 10: Agile Product Management: Bringing Profitable Products to Market

- Establishing quality criteria and management

- The agile delivery triangle

- Types of a project lifecycle

- The agile process and planning techniques

- Estimating the time required

- Burn-down charts for delivery control

- Quality tools and techniques

Module 11: The Strategic Significance of Innovation

- Why Innovate? - The Strategic Relevance of Innovation

- Complexity and Non-linearity in 21st Century Business Development

- When and How Disruptive Innovation was First Introduced?

- Differences between Enabling Innovation and Disruptive Innovation

- When is a Disruptive Innovation, an appropriate strategic approach?

- What can we learn from the experience of successful disruptors?

- Deciding which Innovation – enabling or disruptive?

Module 12: Disruptive Innovation - Managing Radical Change for High Growth

- Assessing the Potential Impact of a Disruptive Innovation

- Innovation in Product and Service

- Innovation in Supply Chain Design and Relationships

- Innovation in Business Model and Organisational Structure

- Corporate Incubation – How to Upscale a Viable Disruptive Innovation?

- Preparing Your Teams for Disruptive Innovation

Module 13: Strategic Brand Positioning and Marketing

- Brand definition, brand v product comparison, examples of brand architectures

- Why do brands matter, what can be branded?

- Brand assets, brand strengths and brand values, what is brand management

- Definition of brand equity, creating brand equity through awareness, image and associations

- Designing appropriate product category structures – using the CBS (Category Breakdown Structure)

- Key aspects of strong brands (performance, image, consumer judgments, consumer emotions, consumer rationale, brand significance, overall resonance with customer)

- The essentials of brand positioning and developing a strong position

- Identifying core brand associations and auditing brands

Module 14: The Anatomy of a Marketing Plan

- Lifecycle Management

- Product (Service Positioning)

- Budgeting

- Routes to Market

- Propositions by segment

- Communications Plan