ISPN | 977-337-088-7 |
Author | Christopher Ashton |
It is logical that the title of this book—shrouded in mystery—might initially make it difficult for the mind to envision a clear connection between war and innovation or creativity. What is the realm of innovation where the intensity of competition can be described as horrific as war? The matter becomes even more complicated when a publishing house specialized in management presents such a book. Therefore, the question that arises is: what is the common denominator between war, innovation, and management?
Let us wander through the pages of this book in the following lines, hoping to glean the author's vision or at least come closer to understanding it.